https://www.shairaguevara.com/about daily 0.75 2026-02-25 https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635267260189-K8EIJDHB05JEGTX0L345/Frame+33.png About & a little more… When I'm not designing, I love to cook, travel, take photos, climb, meditate, whip up fancy coffee & tea drinks, and volunteer at a local non-profit focused on early childhood education. I look for growth and learning opportunities every day. Contact me, and let's do some meaningful work! https://www.shairaguevara.com/postmatescasestudy daily 0.75 2021-11-02 https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635732957918-RNU6RZ2MYUAA7GF5RR3M/Cover.png Postmates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635443818953-YAH9K45ORSUESV92EJRX/ezgif.com-gif-maker+%281%29.gif Postmates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635441283674-N9XCVVGP92Y91YUBG0HL/Postmates_Process.png Postmates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635320771304-WPNUQSGQ41D0C8FUPJK2/Postmates_Process3.png Postmates - Heuristic evaluation of the direct competitor (Door Dash) Recognition rather than recall The gift-giving option is shown after selecting a food. This feature is hidden, and users might not know that DoorDash is offering a gift-giving option. Error Prevention For delivery questions, the Dasher can contact the giver or recipient. Giving the dasher contact info is a good solution if there are problems with the order. Match between system and the real world Sending a digital card makes it special, just like receiving an actual card. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635321869223-912DM2CY3HAGGZFNRMPV/Postmates_Elfster.png Postmates - Indirect Competitor (Elfster) Elfster is one of the popular apps during the holiday season. It’s a gift exchange website or app to make gift-giving easier. It’s an app to see each other’s wishlist and where to buy it exactly. Recognition rather than recall Birthday and address can be viewed publicly so you can send them a gift on their special day https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635322488604-4UX5F9L4JTIA2NF8LM9V/Postmates_Provisional+personas1.png Postmates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635356007057-L5O6P2R8YD9J4GHDDMQW/Postmates_ParticipantsQuotes.png Postmates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635446526687-COPTPH44IE9FD0UCZ8J4/Postmates_Persona.png Postmates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635391100667-D0ZKA8U4BD5Y45HDI39L/Postmates_UI.png Postmates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635401109486-M9DS83V3TNTRA3FOVTP2/Postmates_Mid+Wifi.png Postmates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635439069117-XJT2ILPF7TD7V6HA1X8H/Postmates_Challenges02.png Postmates - Make it stand out Challenge: What if the recipient doesn’t have a Postmates app? Solution: An alternate path - Users can skip checking their friends’ favorites. They can just simply put the recipient’s address and select a store from the curated gift-giving screen. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635439733675-KPV91NP3LVK96PKCSRJ1/Postmates_Challenges01.png Postmates - Make it stand out Challenge: What if the user turned off notifications from Postmates, or if they don't have Postmates account? Solution: Out of the app experience - The recipient will get a message and be able to reply via text message to schedule the delivery. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635443818953-YAH9K45ORSUESV92EJRX/ezgif.com-gif-maker+%281%29.gif Postmates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635410615038-TESPQ8O24O2ZH01GCQEI/Postmates_Before+and+After.png Postmates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635410998964-8EDIUQYZ7TR3TJD4GLVO/Postmates_Before+and+After-1.png Postmates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635411079350-SQ48NGTPP8UD9FVIMEVV/Postmates_Before+and+After-2.png Postmates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shairaguevara.com/wanderlustcasestudy daily 0.75 2021-11-02 https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635630480488-ZBMDLV8ZFY3MGNMAH46O/W_Cover.png wanderlust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635706041840-3HMO3HZC9I67VCL53PVU/WL_Solutions01.png wanderlust - Make it stand out A customized feed based on the user’s chosen destinations. The options are categorized by food, where to stay, budget-friendly, activities, tours, things to see, nightlife for users to filter what they are looking for easily. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635706060520-U7T54P9BZ1YU2N6I8HMX/WL_Solutions02.png wanderlust - Make it stand out The user can view other travelers’ stories and the list of the destinations per day with reviews, cost, and time spent. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635706670271-69NMVU1AQXYQD9T9ORQ1/WL_Solutions04.png wanderlust - Make it stand out A story wherein users can add the location for other travelers to see where exactly it can be found. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635706418302-EPT0EV3JZKZ5CC05JYSA/WL_Solutions05.png wanderlust - Make it stand out A planning tool wherein users can make their itinerary after saving the places they want to visit. They can see the total time and distance for each leg of the trip. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635706135515-E0OYHFN0TJKGNVCHQ8DH/WL_Solutions03.png wanderlust - Make it stand out The stories are pinned to the map by order. Users can see how far the places are from each other. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635706794420-NII6TAZ3VMYVBVL61Q5O/WL_Process.png wanderlust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635708850024-MFF8Z42JLVSTXWYUYV7K/WL_CA.png wanderlust - Heuristic evaluation of the direct competitor (Door Dash) Takeaways: Here are the functions that are useful for the Wanderlust app: Tags are helpful to see what they will expect from the location (activity, restaurant, attraction, culture, etc...) Ability to plan the itinerary A map to see the distance between each destination Date and time to easily see the schedule Recommended places to visit All the details regarding the location (open schedule, ratings, reviews, price, website, etc..) Images and videos to help users decide if they like to visit the place or not https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635711302957-0MW8A5GWVR3DR1ZJSPJ8/Wl_quotes.png wanderlust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635711607716-EBG2RDMCKZBR703O6I6S/WL_Persona.png wanderlust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635712374414-U1WC39FNHBJYIHY1P9XD/WL_POV+and+HMW.png wanderlust - Make it stand out Framing Brianna’s POV Brianna checks social media, especially Instagram, and needs to see other travelers' photos because she wants to make sure the places are worth visiting. Brianna needs to ask her friends/family for suggestions because she wants to hear honest reviews. Brianna needs to see the time and distance in each place because she wants to make the most out of her time. Brianna needs to check itinerary blogs because she wants to lessen the time making her itinerary trip. When traveling as a group, Brianna needs to ensure that everybody agrees with the itinerary because not all have the same preferences. How Might We… How might we help users to make an itinerary that will not take too much time and effort? How might we help group travelers to plan an itinerary when they have different interests? How might we pleasantly show itinerary blogs? How might we help users discover unique places to visit? How might we show honest reviews to users? https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635722748846-HSL60HRAZKOTAQABOYGF/WL_sketches.png wanderlust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635722386034-FI8S3P1IZ93I5BW02CEK/WL_UI.png wanderlust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635726216027-VSADKJDS5704VEDURVGJ/WL_Hi-fI01.png wanderlust - Sign In Page The “Browse as Guest” was added to give users freedom of control. The user has an opportunity to browse the app without creating an account. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635726234905-8E6NWS6F5V2KDUHZARLJ/WL_Hi-fI02.png wanderlust - Discovery During onboarding, users can select the destinations they want to visit. From there, the homepage is customized based on the user’s chosen destinations. The options are categorized by food, where to stay, budget-friendly, activities, tours, things to see, nightlife for users to filter what they are looking for easily. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635726267279-0EI2JLGONZ2QH30ZJ3EY/WL_Hi-fI03.png wanderlust - Discovery According to the user research, most participants are using social media to discover places to visit. The app has story guides wherein users can browse breathtaking travel photos of other travelers. They can save the place for future references and add it to their itinerary. When posting a story, the user can share the location, add a review, cost, and time spent. The review will help other users to decide if they want to visit the place. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635726384957-RS45U3VGXHT6M3E5FBPD/WL_Hi-fI04.png wanderlust - Create a trip After browsing, users can save the destinations and add it to their trip plan. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635726496664-25ASRTWSK4U08OWQR9JG/WL_Hi-fI05.png wanderlust - Manage and Organize This section will serve as their itinerary wherein users can manage and organize the trip by adding a time and date. Users can see the total time and distance for each leg of the trip. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635729412999-JZI10KPVGEKU360HOZN0/1.gif wanderlust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635729512795-0VDAVXLZPGAH71OBAXNB/2.gif wanderlust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635729567360-V6ZXUECH6SOPB7HUAWYB/3.gif wanderlust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635731760674-ZQ6RQUDLKLZE7PCU2W4F/WL_iteration1.png wanderlust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635731961923-0HWZWZ1E3ZDVWDW7RRBB/WL_iteration2.png wanderlust - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.shairaguevara.com/sfcnorthwestcasestudy daily 0.75 2021-11-02 https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/68f8075c-3116-49f1-b6eb-cc6349e3a78c/Home.jpg Singles For Christ https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/54291041-ae09-45a3-9657-e3f953fee1ed/Home3.jpg Singles For Christ https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/7c7c666f-88e0-49e9-ba8a-7eb7a277b07f/Desktop+-+8.png Singles For Christ https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/2b0c354c-9c6c-470c-b59c-017e32f1695d/Tablet.jpg Singles For Christ https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1673bd21-a1c8-44b5-a029-4eb097febbd0/Gallery.png Singles For Christ https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/f25950ef-e3bc-430b-ad37-accd4d588fcc/Mobile.jpg Singles For Christ https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/597c7603-6eb2-48e5-b664-324f129890e3/Desktop+-+6.png Singles For Christ https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1597ca65-4d2f-4c56-85e7-69395376e9cc/Song+Lyrics+video+ppt.png Singles For Christ https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/a9a668b5-2ff1-45dc-8983-bd92adbb9ee8/Advocacies.png Singles For Christ https://images.squarespace-cdn.com/content/v1/6177adc2c67296299eefc0e1/1635808155875-MO5JHROTCX8COT5IN2Z4/SFC_Cover.jpg Singles For Christ - 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