FashionGo Week
A design of an online trade show
Overview
Annually, some FashionGo vendors and buyers will go to tradeshows like Magic in Vegas, AmericasMart in Atlanta, Coterie in New York tradeshows, but due to Covid-19, events like these got canceled. To help FashionGo vendors increase their sales, FashionGo did a 5-day online tradeshow.
Role: UI Design and Quality Assurance
Timeline: 4 weeks
Project Type: Mobile Web and App
Tools: Figma
Home
We gave the home page a new look to help vendors and buyers know that FashionGo is currently on tradeshow mode.
To differentiate the FashionGo Week sections, we added the FGW badge and chose different fonts and colors. The use of curvy backgrounds and round edges makes it more fun and playful.
FashionGo landing page before FashionGo Week online trade show event
FashionGo landing page during FashionGo Week online trade show event
Live Shows
Watch, chat, and shop in real-time!
Vendors can showcase their new products via live show pages. And at the same time, they can communicate with the viewers through a real-time chat.
To allow users to use other features simultaneously like chat and browse, we decided to show the video in a non-full view mode.
A switch bar was used for easy access on the chat and browse feature. At the same time, users can watch the live show.
Vendor Home
The added badges helped users know if the vendor is participating in FashionGo Week.
Results
Due to the success of the online trade show event, the live shows became a daily service on FashionGo. Permanently, every Tuesday, vendors can now showcase their new items live on FashionGo platform.
Daily Live Shows
After the massive success of FashionGo Week, a daily Live Show was added to the platform.